Elyrique

Elyrique UK is a women’s cosmetics brand aiming to strike a delicate balance – offering premium quality without premium prices. The challenge was to build a visual identity that felt refined and trustworthy, while still being approachable to both younger and more mature audiences. I developed a clean, confident brand system that pairs elegant typography with understated color palettes and modern layouts. The result is a look that feels elevated but not exclusive – helping Elyrique position itself as a high-quality, accessible choice in a competitive market.