σίzzλ (Sizzle)
Sizzle Street Food Specialists in Salonica came to me with a clear challenge – they were struggling to stand out in a saturated market and failing to connect with the younger crowd they were aiming for. The existing identity felt generic, blending into a sea of similar burger spots. What they needed was something bold, iconic, and impossible to ignore. I created a brand that grabs attention from across the street – a confident, high-impact identity with sharp visual contrast, playful attitude, and unmistakable presence. From the logo to interior graphics and signage, every element was designed to be memorable, energetic, and instantly recognizable.
Services
Packaging design
Brand strategy
Logo design
Brand assets
Year
2024
Client
Sizzle Street Food Specialists SKG
"The response after launching the new brand was way more than we expected. We actually had to slow things down a bit to keep up. Harris really helped us stand out."
George Zabounidis, Owner









